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A political campaign volunteer engages with a voter through political persuasion
Political persuasion: Creating and engaging your audiences
To win an election or advance a political cause, you need thoughtful strategies for…
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Donor Full Cycle Value
Donor full-cycle value: reframing political fundraising success in 2024 and beyond
Using donor full-cycle value, we can better evaluate political fundraising success.
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A woman checks off an item on her political campaign checklist as she speaks to an older woman.
Political campaign checklist: what to do before launch
Work through our checklist to help set your campaign up for success.
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Political consultants plan a political advertising campaign on a work computer in an office.
Political campaign advertising: How to create effective ads
Learn how to create effective campaign ads to help connect with donors and voters.
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A political fundraising expert explains PAC fundraising to a new employee.
PAC fundraising: raising money to influence elections 
Read about the influential role PACs hold, how they can raise money, and more.
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A man holding a cell phone and a laptop participates in phone canvassing from his kitchen at home.
Phone canvassing guide: reach more voters with mobile devices
Use your phone to contact voters and supporters through multi-channel outreach!…
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A group of volunteers in blue shirts are gathering and chatting in a park.
Volunteer management 101: a guide for political campaigns
Volunteer management is critical to recruiting, engaging, and retaining your volunteers to achieve your…
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A candidate shakes hands with another person after receiving a political endorsement
How to ask for political endorsements for your campaign
Every election cycle, candidates up and down the ballot seek political endorsements from respected…
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Two women hold signs as they march in a protest during a grassroots political campaign.
How to run a grassroots political campaign
Grassroots organizing can play a powerful part in the success of political campaigns up…
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