Increasing email deliverability in the political and advocacy spaces

July 17, 2024 | NGP VAN

Tips from industry experts to help ensure your emails land in the right inboxes

More than 90% of email is delivered to people using platform giants like Google, Apple, Microsoft, and Yahoo and, in the world of politics, your ability to fundraise is often directly related to the number of people who read your email.

As these email clients change the rules governing which emails land in inboxes, it’s more important than ever to understand everything you can do to increase your email deliverability.

In this webinar, we were joined by one of the world’s foremost email deliverability experts, Valimail, and we covered several critical email concepts, including:

  • Recent email platform changes and new technical requirements
  • Email deliverability best practices
  • Hard truths about buying donor lists
  • How sending bad emails affects your deliverability
  • DMARC and authentication security

Watch this exciting and informative webinar that will help you maximize email deliverability success!